Whether you are a public figure or an influencer, staying relevant on Facebook can be very challenging. The more followers you have, the more likes, comments, and shares you will get. To achieve this, your content should be interesting enough to win your target audience’s attention. Besides, you need to keep your Facebook profile updated by posting regularly. So, if you are looking for ways to boost your likes and followers on Facebook, keep reading this article to find out our expert advice.
6 Ways to Increase the Number of Likes and Followers on Facebook
The secret to growing your Facebook followers and likes is to increase your reach and engagement levels on each post. The more people view the content posted on your profile, the higher the likelihood of getting likes on your posts. Therefore, you should work on creating more content that can instantly gauge the attention of your audience and influence them into engaging with your posts.
We have shortlisted the 6 most effective ways to increase your Facebook likes and followers:
Know Your Target Audience
The first step is to define the type of audience you will be uploading content for. You should understand who they are, where they live, what they do, what they wish to see on Facebook, and how often they prefer scrolling on Facebook. Finding the answers to these questions will help you determine the kind of posts your target audience wants to see. This way, you can maintain consistency with your posts to keep your audience’s attention and allow more engagement with your content.
You can evaluate the efficiency of your posts based on engagement metrics, such as virality rate and applause rate. The term ‘virality rate’ refers to the speed at which your content reaches more people on the internet. It can be calculated by dividing the number of times a post has been shared by the number of impressions it has made. On the other hand, the term ‘applause rate’ refers to the number of approval actions received by a post against the number of followers of the person who posted the content. By using these metrics, it will be easier for you to understand the type of content your audience would like to see.
Create Content That Can Potentially Go Viral
To increase engagement on your Facebook posts, you should work on generating the type of content that can reach a wider audience. From relatable quotes and memes to funny videos, you can post anything that brings out joy or peace to your audience’s mind. As long as your posts uplift their moods, you can use them to your advantage by posting regularly for higher engagement levels on your profile. If you can’t create viral content from scratch, you can simply upload viral niche content on your profile by giving due credits to its creator.
Host Contests and Giveaways
Whether you are posting on a private group, website, or Facebook page, you can gain new followers by hosting giveaways in exchange for likes, comments, or tagging people in posts. The more people view your Facebook page to receive the giveaway or participate in the contest, the higher chances you will have to promote your online presence.
Go Live on Facebook
By hosting Facebook Live videos, you can improve the chances of your content going viral. For instance, if you are running a page to sell products and services online, Facebook Live can help you instantly get more followers and likes on your page. With HughesNet, you can host live streaming sessions without any buffering issues.
Repost Your Most Liked Content and Add Call to Action (CTA)
The easiest way to get more likes on your content is to repost the content with the highest number of likes, comments, and shares. Since such posts already have a high level of engagement, you can reshare them on your profile to get more likes and views, which will result in getting more followers on your page.
Whether you are sharing new or old posts, it is best to add a call to action (CTA) in your content to navigate your audience to your website. This will increase your click-through rate, allowing more people to view your content.
Maintain a Content Calendar
To manage your Facebook account, you should consider planning things ahead of time. It is better to decide a specific time to upload content on your profile. The more frequently you post on Facebook, the higher your credibility will be. On the flip side, posting too often will make your content seem like spam to your followers. Besides, you should determine what time is suitable for uploading your content to make it visible to as many people as possible. To avoid delays while uploading your posts, switch to HughesNet Internet.
Maintaining your online presence is not as simple as you may believe it to be. You need to stay consistent with your content and post regularly to keep your audience engaged. Besides, you should consider following our abovementioned tips and techniques to make the most out of your Facebook posts and promote your profile for more likes and followers on Facebook.